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Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff 

Brand Identity for a local CrossFit Gym in the northern suburbs of Brisbane.


The brief was to create a strong, minimal logo that counters the stereotypically hyper-masculine branding of other local gyms. The branding was required to embody the gyms mantra of "Keep stacking days".


Brand Identity for a local CrossFit Gym in the northern suburbs of Brisbane.


The project was to create a strong, minimal logo that counters the stereotypically hyper-masculine branding of other local gyms. The branding was required to embody the gyms mantra of "Keep stacking days".

CROSSFIT NORTHBOUND

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CROSSFIT NORTHBOUND

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I acknowledge the Jagera people and the Turrbal people as the Traditional Custodians of Meanjin,

the lands on which I work and pay my respects to Indigenous Elders past, present and emerging.


Sovereignty has never been ceded.

It always was and always will be, Aboriginal land.

Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff 
Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff Michael Designs Stuff